This objective focuses on one’s understanding of different forms of communication technology, and one’s ability to select and utilize the appropriate form of communication in different situations.

I’ve chosen two separate examples to demonstrate my mastery of this objective- the first being a graphic I made for an online content and strategy class and the second being an article I coordinated for a client during my time interning for a PR company. I created the first graphic for an assignment in which we were instructed to choose a company undergoing a scandal and create a graphic that fit the company's branding addressing the crisis. I included this because I feel it demonstrates my ability to be succinct and direct in messaging as well as my ability to mimic companies branding. I chose to include the pitch and resulting article in order to demonstrate my ability to create new content highlighting clients abilities, as well as my understanding of cision, which I used to get in contact with the journalist who wrote the article based on the pitch I created.